EFFECTIVE BRIEF

All programs begin with a thorough brief designed to inform media and creative development. Briefs serve to:

• Define requirements

• Gather available data

• Identify knowledge base, gaps, steps to fill

 

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EFFECTIVE ROI FORECAST AND CONVERSION MODEL

All programs are essentially business plans, reverse-engineered to achieve aggressive goals. We develop statistical models to set budgets, define defects in the consumer journey.

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EFFECTIVE AUDIENCE

We build audience tailored audiences for each program.

 

We develop audience recommendations and leverage our LiveRamp, Bombora, Pushpsring, Netwise, and other partnerships to build custom audiences based on purchase behavior, app downloads and myriads of business data.

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EFFECTIVE SCORECARD

We develop criteria for partner selection that is customized for each program.

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Scorecards typically include:

• Efficiency

• Audience targeting

• Ability to measure sales lift

• Ability to educate, demonstrate and/or motivate purchase

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EFFECTIVE COMMUNICATION PLAN

The innovative and creative programs we develop are rooted in insights and ideas. They are the product of integration with the client and other agency partners. 

 

Plans define:

• A/B test + learns

• Dynamic elements based on performance: Adaptive audience, adaptive geography, adaptive media mix, adaptive message

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