Sam Karow’s Strategies for Predictable, Profitable Marketing Investments
Sam Karow, founder and CEO of Effective, offers a fresh perspective on marketing, showcasing how strategic approaches can turn marketing...
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samkarow
7 min read
Improving the ROI of B2B Paid Media: If It’s Not Effective, Why Do It?
This is the second post in a series on how to improve the ROI of B2B paid media.
samkarow
6 min read
Title-Based Media Buying: Measuring B2B Paid Media Without Lead Forms
Connect the dots between B2B ad spend and incremental revenue so you can unlock higher ROI on your paid media. We’ve all been on sites...
samkarow
4 min read
Media Mavens: The Innovid Interview with Sam Karow
Media Mavens: The Innovid Interview with Sam Karow by Sean Callahan Editor’s Note: T This Q&A is the latest installment in an occasional...
samkarow
1 min read
Life after CPL - Brand Marketing for B2B
Sam developed this keynote for B2B Marketing's Ignite USA conference. There are some ideas here that create a lot of head nods and a few...
samkarow
2 min read
Building a B2B brand
It goes without saying that the pandemic has transformed marketing to new, digital heights. But it’s not all roses. Digital media has...
samkarow
1 min read
BrightVision podcast - Sam Karow talks about programmatic paid social for B2B
Listen to hear tips on how to effectively develop and execute a B2B digital marketing campaign using paid social platforms and B2B data....
Marissa Minichello
3 min read
Social Commerce: Effective Marketing's Overview of Instagram Shoppable Ads and Keys to Success
Social commerce is defined as using social networking websites like Facebook, Instagram and Pinterest to sell products directly....
Marissa Minichello
4 min read
The Power of Partnership - Creative and Media Agencies are Stronger Together
The strength of an agency's partner network is a key factor to its ability to sustain and grow. Creative agencies tend to miss or lose...
Marissa Minichello
1 min read
5 Things to Know about TikTok's Self-Serve Advertising Platform
TikTok Advertising has arrived. TikTok has released their self-serve platform to select agencies and advertisers. We just received access...
Marissa Minichello
2 min read
Getting By With A Little Help From Your Brands
What can brands do during a pandemic? These are unprecedented times. Millions of people are out of work, shops are closed, video chats...
samkarow
3 min read
Do B2B without B2B
Reach precise targets in the social channels they use most at 50% or lower than the cost for B2B/industry publications Effective and...
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