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2024 Year in Review
It was all about NEW in '24. We're excited to shout out our NEW clients, NEW agency partners and NEW services. Looking forward to the NEW...
samkarow
2 min read


Effective on top Media Agency list
We're proud to be recognized as a leader in our space: https://reverbico.com/blog/top-media-buying-and-planning-agencies/
samkarow
1 min read
Sam Karow’s Strategies for Predictable, Profitable Marketing Investments
Sam Karow, founder and CEO of Effective, offers a fresh perspective on marketing, showcasing how strategic approaches can turn marketing...
samkarow
1 min read


Improving the ROI of B2B Paid Media: If It’s Not Effective, Why Do It?
This is the second post in a series on how to improve the ROI of B2B paid media.
samkarow
7 min read
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