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DATA-DRIVEN Digital Marketing
We use data-driven digital marketing to accelerate the consumer journey. And we accelerate the testing and optimization process to dramatically increase marketing investment profitability.
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“We DEFINE success and a Communication Plan Proforma using brand and business data”
Communication Plan Proforma is a financial forecast we develop to predict the outcome of an investment, prior to making the investment.
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“We DISCOVER Consumer Marketing Phenotypes using consumer data”
Consumer Marketing Phenotypes are segments we develop by understanding a consumer stage in the purchase decision process (consumer journey) and understanding a consumer's cognitive decision
making preferences. -
“We DESIGN Statistically
Modeled Communication Plans using channel data”Statistically Modeled Communication Plans are integrated plans designed to measurably improve purchase conversions.
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“We deliver Real-Time Analytics and Optimization and using live conversion data”
Real-Time Analytics and Optimization is our process for reading tests and scaling successful programs in days, not weeks.
Is your marketing strategy working for you?
Are consumers connected to your brand? Our model is to be better connected to consumers, brands and channels. Our livelihood is connected to results. Let's connect today.
Contact Us
We're interested in meeting new people, hearing from prospective clients or just answering questions.
Headquarters
Effective Marketing is located in Chicago's West Loop.
Chicago, IL 60622
Phone: 312.930.1145
Get directions
Services
Effective We use DATA DRIVEN digital marketing to accelerate the consumer journeyEffective We DEFINE success and a Communication Plan Proforma using brand and business data
Effective We DISCOVER Consumer Marketing Phenotypes using consumer data
Effective We DESIGN Statistically Modeled Communication Plans using channel data
Effective We DELIVER Real-Time Analytics and Optimization and using live conversion data
Effective Marketing Research and Performance Optimization
Effective Integrated Marketing and Media Training
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